Retail¹

Retail

It’s all here - links to hundreds of web pages on every subject today’s retailer should understand. Visitors to this site can access solid, timely information on technology, management strategies, staffing, record-keeping, regulation, trade organizations and news from around the nation. Making sales has never been so easy!

What you need to know

Whether an old hand at the retail business or the new kid on the block, in this section, the modern entrepreneur can find the basics - and beyond. The in-depth articles that follow cover a variety of business development topics, including Software and Hardware, Vendor Relations, Staff and Employment, Sales and Marketing, Customer Service and Purchasing, Insurance, and Communications.

Sales and Marketing

Retail operations may generate billions of annual dollars in sales, but data indicates that sales and marketing expenses are taking a huge bite of the profits. ZenithOptimedia, a leading global media service agency, reports that American retailers spent more than $17 billion in advertising last year, with placements in both print and electronic media.

Customer Service

State-of-the-art technology and a strong marketing plan clearly brings new shoppers flocking to the door, but the question remains How can the small to medium-size retail operation keep them happy?